Ready, Set… Wait... Pass the Coconut Lube.

Let’s bust a myth, shall we? The idea that a woman must be as ready for sexy time as Niagara Falls in full flow is, frankly, a fantastical fairy tale. (There's definitely another 'F' I'd like to include there.) Sure, some days it happens—but most of the time, bodies and minds can be out of sync. Welcome to "arousal non-concordance", where your brain might be on fire, but your body is waiting for the memo—or vice versa. Sex educator Emily Nagoski nailed it when she said, “Desire doesn’t always show up first; sometimes, it’s responsive, not spontaneous.” And that’s normal.

This disconnect isn’t about age, gender, or libido. It’s human. Stress, hormones, distractions (hello, work emails you forgot to send), or even just a bad day can put your body and mind on two different planets. That’s where lubes like Loobco comes in—think of it as the smooth operator that brings them back into harmony. For young women, it can help counter dryness caused by stress or medications. For aging women, especially those navigating menopause, coconut lube or one that rocks your world can become the most valuable player (MVP) of comfort and pleasure. It’s not just a fix—it’s a game-changer.

And let’s be real: lube isn’t just for solving problems. It’s for elevating pleasure. A good lube can transform a moment of “meh” into “wow!” Whether it’s the all-natural silkiness of coconut lube that can literally help relax you into the mood with a cheeky massage beforehand or a solid water-based formula that leaves no residue, lube isn’t just a backup plan—it’s the star of the show. As Nagoski teaches, pleasure is about creating the conditions for connection, not forcing yourself to feel “ready” when you’re not. Lube takes that pressure off, letting you relax and enjoy.

So, let’s ditch the “she’s-always-ready” myth and embrace the truth: sometimes, our bodies need a little help catching up, and there’s zero shame in that. Because when you’ve got a trusty bottle of coconut lube in your corner, readiness becomes irrelevant—it’s all about the ride.